Drag-and-drop website builders: What are they and why are they popular?

A drag-and-drop website builder is a powerful tool that allows you to design and publish custom websites in a matter of minutes. While there is a variety of such tools available in the market, thefeature an interactive website editor, a content management system, and often also an ecommerce platform. 

What makes drag-and-drop website builders popular? Mostly, it’s the ability to design websites without the need to learn to code. HTML and CSS are powerful coding languages that allow you to design stunning websites, but learning to use them can be a tedious process. A drag-and-drop website builder takes care of all the code for you as you design your website using a simplified visual interface.

The best drag-and-drop builder available right now

Our choice for the website builder that can cater for all use-cases,  has brilliant flexibility and hundreds of templates to choose from, and its drag-and-drop interface can be used by just about anyone with an inkling of computer literacy. Pricing options are fair too.

What are drag-and-drop website builders?

Website builders are tools that allow you to create entire websites by dragging and dropping basic elements like text, images, forms, and buttons. You can choose from hundreds of pre-built layouts, usually called themes or templates. With a good website builder like,, or, each layout is unique and professionally designed, offering further customization through a drag-and-drop interface.

to find out more. 

A close second is Weebly, which offers a similar but toned-down site builder and a free ecommerce plan. Weebly’s website builder is not as intuitive as Wix, but is still worth a try. Ouranalyzes the platform in more depth.

Depending on your requirements, you may also want to look into niche website builders, such as those meant for creating ecommerce sites or creative portfolios., for example, is the platform of choice for small- to mid-sized online stores, and you can find out more about the builder in our.

For creative professionals and freelancers, Squarespace is a great choice with some award-winning designs. You can read ourfor more details.

Apart from these, many popular web hosting providers also offer their own website builders for those using their services. For example,andboth feature website builders that are either included in one of their paid plans or can be purchased separately as an add-on. 

You can read ourto learn more about the company’s builder, and ourto find out about the web host’s entire suite of services.

When should you use a drag-and-drop website builder?

Drag-and-drop website builders can be a very good option for creating websites with ease, but they are not for every situation. For one, website builders are usually a one-size-fits-all solution. If you require custom functionality or a truly unique website design, they may not be your best option. 

Because website builders recycle the same layout components in every single project, the websites run the risk of looking generic and not being able to support niche requirements.

There are a few exceptions to this rule. For example,is a website builder, web hosting provider, and content management system all rolled into one. It’s also built specifically for designers and developers, and thus supports a lot of custom functionalities that one cannot expect from other tools in the market. The trade-off here is the learning curve.

As a rule of thumb, website builders should only be used when a project doesn’t require a huge amount of personalization, and when you’re operating on a low budget or don’t have the adequate technical skills.


Website builders are powerful tools for creating websites without coding knowledge. Because of their beginner-friendly nature, many small businesses opt for them when they don’t have the budget to hire an external developer. While they can be very useful in certain situations, website builders should be used with caution on advanced projects requiring extensive customization.